Brief:
Design a logo for a flame-grilled chicken brand based on Nirad's own unique and adventurous flavours; including a chain of bar and grills, and bottled sauces ranging from mild to extremely hot.
Interpretation:
A bold and colourful identity really says what this brand is all about! The illustrative design of the chicken allowed me to use the expression of the chicken to visually communicate the idea that the flavours have a little bit of "attitude" about them. Working with Nirad (whose nickname at school was Niri) we formed the slogan "Spiffin' Chicken". Spiffing is a quintessentially british expression, and Nirad is keen to support British businesses.