The Brief:
Create a logo for a start-up specialising in buying and selling tool hire businesses.
Interpretation:
I wanted to create a unique design for a company that sees and represents the interests of both the buyer and the seller, and is focussed on making the process as straightforward as possible.
Revolving doors, which provide access in and out at the same time was an interesting approach to communicating the aim, and values, of The Hire Exchange.